Well, we are delving into a subject that many people have addressed before: Social Media mistakes. I hope that what we have learned here at Encite working on clients’ social media strategies is at least a little useful and unique to those small business owners out there. As an advertising agency, we have spent a […]
Feedback is great. It helps from both a personal and professional perspective for individuals and corporations to grow, develop and mature. Now one has to be prepared because feedback, whether it is requested or not, can be humbling. This is why the majority of individuals don’t ask for it. From a marketing agency perspective, we […]
Most products and services in the marketplace aren’t groundbreaking and innovative. They are a commodity and “me too” concepts with very little differentiation between them. That is not to say that they can’t be successful. It will just take a bit more work to get there. Marketing and advertising works. I think we can agree […]
Empathy. Frustration. Compassion. Annoyance. I think every marketing and advertising agency experiences these feelings when working with clients. In fact, any marketing agency that is worth anything must at some point feel personally connected with the work they are performing, so these emotions will inevitably appear. At times, I can become really frustrated with clients […]
Competing advertising agencies don’t always have the same opinions on strategy, tactics or creative. That is pretty common. However, some don’t see eye to eye at all. I have heard stories of marketing agencies that have been downright confrontational and abusive during the bidding process for a large account. I can understand the passion behind […]
While working with a variety of small businesses here in Denver, I have heard many great ideas, concepts and business plans. In fact, that is what an advertising and marketing agency is ultimately on the look out for: original and novel thoughts paired with the people courageous enough to pursue them. This past weekend, I […]
As a marketing and advertising agency, we here at Encite see the value in a cohesive and coherent visual identity and branding system. A branding system is the foundation of the message you are communicating to your audience, how well they are receiving that message and whether they are responding to it. Over the course […]
As a small business owner myself here in Denver, I have my hands in virtually every facet of my business. Not only do I participate in the advertising and marketing elements of creative, strategy and online, but I have to oversee accounting and invoicing, which isn’t something I really enjoy doing, to tell you the […]
As a small business owner myself here in Denver, I have my hands in virtually every facet of my marketing agency. Not only do I participate in the marketing and advertising elements of creative, strategy and online, but I have to oversee accounting and invoicing, which isn’t something I really enjoy doing, to tell you […]
The old cliché of being at the right place at the right time applies to me. In fact, I think it applies to everyone. Most of us think this cliché means they happen to be driving through a neighborhood right when the house they want goes on the market. I know that it is more […]