It’s all about the money. The best sales professionals are motivated to make more money for your company because it means more money for them. Of course the best sales professionals love the “thrill of the sale” and many other aspects of their profession. It they didn’t, they wouldn’t be doing it and they wouldn’t […]
Warren Buffet says that “it takes 20 years to build a reputation and five minutes to ruin it.” He didn’t know how right his words would be years after he said it. In today’s digital marketplace, it takes about five seconds for a customer to decide whether or not to trust your business. Many of […]
These five rules of email etiquette are useful not only to small business owners making critical communications over email, they are the general rules for all professional email communication. They are especially important for small business owners, however, because generating new business and forming relationships between professionals is critical to the success of a small […]
Interruption advertising has a long and rich history in the advertising world. Television ads since the dawn of television are all interruptive. Many people growing up with television and radio think of all advertisements as interruptive, because their programs were always interrupted by ads of one kind or another. Today, with the rise of digital […]
Online reputation management (ORM) is usually a key part of the overall marketing strategy that most marketing agencies in Denver offer their clients. There are many reasons why ORM services are important to small businesses, especially those rely on the Internet to advertise and sell their services and products. Many ad agencies urge their clients […]
Running a small business of any kind is difficult. Most small businesses in the United States fail after a couple of years, and most take longer than that to become profitable. Marketing firms in Denver can help small businesses by giving them the tools to advertise effectively, but all the bells and whistles in the […]
Choosing a vendor to sell your products for you can be a tricky task, but if you can get the right company for the job, you will see your sales numbers rise dramatically. Many small businesses choose to use vendors to help sell their products because they often need all the help they can get […]
A good sales staff is crucial to any business that sells products or services. Large corporations know this, that’s why they compensate their salesmen and women so well. Small businesses need to recognize the potential of a team of hard-working, motivated, productive salespeople all focused on putting your products in front of as many people […]
Confidence is the key to success in almost any endeavor. Everything from sports to business requires confidence to be successful. To hit a home run, you have to have the confidence to swing the bat. To sell a product or service, you have to be confident in the product or service itself, and have the […]
Psychologists describe cognitive dissonance as the mental stress that occurs when someone is confronted by information that conflicts with their existing beliefs or values. People want internal consistency. When something challenges our assumptions, we do whatever we can to regain the consistency between what we believe and our reality. A classic example of cognitive dissonance […]