Email marketing is still very much a vital part of any digital advertising campaign for most businesses today. With the option to sign up for newsletters and updates, customers can get connected to the businesses they need the most. Still, many businesses struggle to bring in customers and web traffic because of the stigma that […]
With a little help, you can grow your business on the Internet and gain foot traffic in stores. However, when you need small bits of information on how to promote your business on the Internet and a few tips and tricks for implementing the solutions your advertising firm gave you, you’ll need a few websites […]
Leadership is probably the single most elusive advantage a company can have. It’s also the most important. All of the work done by your ad agency, all of the analytics your tech team runs, all of the website building, and customer service efforts in the world can’t make up for weak leadership at the head […]
It’s all about the money. The best sales professionals are motivated to make more money for your company because it means more money for them. Of course the best sales professionals love the “thrill of the sale” and many other aspects of their profession. It they didn’t, they wouldn’t be doing it and they wouldn’t […]
Warren Buffet says that “it takes 20 years to build a reputation and five minutes to ruin it.” He didn’t know how right his words would be years after he said it. In today’s digital marketplace, it takes about five seconds for a customer to decide whether or not to trust your business. Many of […]
You know that the keys to marketing success revolve around defining your target audience, your competition, and your brand, but how do you develop that winning strategy? Small businesses that don’t develop an effective marketing strategy are using their marketing budget ineffectively. Advertising agencies will attempt to build a marketing plan for you, their customer, […]
Each creative agency in Denver loves small business owners as clients for many reasons. Those who are the sole owner of their small business tend to care more about the success of the business than executives brought in to run a company that is not theirs. This is not to suggest that Chief Executive Officers […]
Well, we are delving into a subject that many people have addressed before: Social Media mistakes. I hope that what we have learned here at Encite working on clients’ social media strategies is at least a little useful and unique to those small business owners out there. As an advertising agency, we have spent a […]
Empathy. Frustration. Compassion. Annoyance. I think every marketing and advertising agency experiences these feelings when working with clients. In fact, any marketing agency that is worth anything must at some point feel personally connected with the work they are performing, so these emotions will inevitably appear. At times, I can become really frustrated with clients […]
A New Year is upon us, which gives us time to reflect on what we did well in 2012, what we did wrong and how we are going to improve in 2013. At Encite, we have put together a strategy of the goals we want to accomplish and the tactics needed to accomplish those goals. […]