You’ve got a solid product, a loyal customer base, and a great sense of brand identity. So what’s missing? One of the most overlooked aspects of a successful business plan is corporate social responsibility. Giving back to the community can not only positively impact society, but improve the public image of your company, […]
In desperate need of some couch time this weekend? We feel ya. Turn your brain off and enjoy some of our favorite binge-able series available to stream on Netflix right now. Mad Men Okay, this might be a biased choice. Mad Men is a romanticized depiction of what it was like to work in […]
If you’ve kept up with the news lately, you may have noticed some otherwise successful companies getting themselves into hot water with consumers. Last week, Build-A-Bear’s one-day “Pay Your Age” sales promotion created chaos in malls across America, causing local authorities to intervene in some cases. While the idea sounded great on paper, stores […]
The team at Encite International want to wish you and your family a happy holidays and joyous new year! We feel it’s very important to spend time with your loved ones this holiday season and this time of year is the perfect time to do that. This is also a time you should take to […]
Want to read more great marketing content? Sign up for our newsletter which has exclusive articles! Kevin J. Ryan wrote an article on a new logo designer called Mark Maker, which uses highly complex algorithms to design a logo for your organization for free. He cited a few examples of terrible logo designs and looked […]
The Arapahoe Community College Faculty Senate named Encite Creative Director Jeff Petersen the Arts, Humanities, Business, and Technology Adjunct of the Year for the second time in his 13-year career. Petersen uses his years of experience designing ads, creating marketing plans, and producing excellent work to bring his students closer to the professional world, and […]
Content marketing got more complex in 2016, requiring advertising agencies to adapt quickly. Those who hopped on rising trends in 2016 were successful, and those who didn’t were left behind. 2016 was the beginning of many digital and content marketing trends that will have a big impact in 2017 as well. As we progress into […]
Marketing companies often work with sales staff to help them create more opportunities to sell their products and their brand to their target audiences. If your small business is large enough to need a sales staff, they of course need to be educated in the finer points of your brand and what it offers to […]
Marketing is all about finding your target audience and selling your brand to the people most likely to respond to your messages and come to you for their needs. Every marketing agency in Denver tells their clients these basic facts to help their marketing efforts online and in physical locations. Marketing success leads to higher […]
Email marketing is still an excellent way to reach your target audience and build your brand. Any Denver marketing agencies can devise a way to help you write your sales emails, which can sometimes replace cold sales calls to local customers or other businesses that may need your products or services. Email marketing is a […]