Category: Strategic Planning

17 Jun 2016
Website Development, Brand Audit

What Your Website Should Say About Your Brand

In the world of online marketing, first impressions are everything. Many customers, especially those looking for products or services to order directly from your website in the moment they enter the site, will not bother with a website that is hard on the eyes, hard to navigate, hard to read, or doesn’t feel legitimate. This […]

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02 Jun 2016
Facebook Mistakes, Social Media Marketing

The Five Most Common Facebook Marketing Mistakes

Facebook is a unique platform for small businesses that want to expand their reach and find new customers via their newsfeeds. With millions of people checking their Facebook accounts every day and the advent of widespread mobile use of the social media platform, marketing agencies around the world quickly scrambled to learn how to market […]

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09 May 2016
Integrated Marketing Communications

Three Reasons Why You Need an Integrated Marketing Strategy

Small businesses these days are losing faith in their marketing agencies and the strategies they offer for a number of reasons. Obviously, if a marketing plan isn’t focused on their target audience or it doesn’t highlight the best attributes of a business to bring in more foot traffic and web traffic, it’s easy to lose […]

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30 Nov 2015
Inbound Marketing Strategy, Strategic Planning

Five Keys to Building an Effective Marketing Strategy

You know that the keys to marketing success revolve around defining your target audience, your competition, and your brand, but how do you develop that winning strategy?  Small businesses that don’t develop an effective marketing strategy are using their marketing budget ineffectively. Advertising agencies will attempt to build a marketing plan for you, their customer, […]

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05 Oct 2015
Ad Agency Denver Colorado

Five Reasons Why Interruption Advertising Doesn’t Work

Interruption advertising has a long and rich history in the advertising world. Television ads since the dawn of television are all interruptive. Many people growing up with television and radio think of all advertisements as interruptive, because their programs were always interrupted by ads of one kind or another. Today, with the rise of digital […]

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31 Jul 2015
Market Agency, Creative Firm, Denver

The Importance of Timelines

Timelines, as any good ad agency in Denver will tell you, are important in any kind of business agreement. They keep everyone’s expectations the same and set clear rules for how any work relationship operates. For example, your business needs advertising work done by the end of the month. If you don’t make this expectation […]

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16 Jun 2015
Leadership, Pay For The Best

Leadership: Why You Should Pay for the Best

Running a small business of any kind is difficult. Most small businesses in the United States fail after a couple of years, and most take longer than that to become profitable. Marketing firms in Denver can help small businesses by giving them the tools to advertise effectively, but all the bells and whistles in the […]

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13 May 2014
Biz Quiz Tuesday | Public Relations

Biz Quiz Tuesday!

As a full service advertising agency, we get a bunch of questions and alot are the same. Other people have the same questions, so here is our regular post to answer those questions! BIZ QUIZ TUESDAY! (sometimes it’s Mondays…but this time it is Tuesday) How do I build my brand? Many advertising agencies have this […]

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