Category: Strategy

14 Aug 2017
Social Media Management | Marketing Agency Denver CO | Advertising Agencies

Music in Advertising

“Music is a language that doesn’t speak in particular words. It speaks in emotions, and if it’s in the bones, it’s in the bones.” ― Keith Richards Much like Storytelling (which we talk about here), music has been an important part of the human experience since the beginning of time. It has grown and changed […]

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31 Jul 2017
Strategic Planning, Marketing Plans | Marketing Agency Denver CO | Advertising

The Importance of a Business Plan

We at Encite are proud of our 8-step marketing process. Developed by our President, Adam O’Leary, it has consistently led to successful marketing campaigns in short and financially efficient time-frames. But what does it entail? Now, we don’t want to spoil all of our surprises, but one of the most important parts happens right at […]

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19 Jun 2017
Strategic Planning, Marketing Plans | Marketing Agency Denver CO | Advertising

The Basics of Television Marketing

In May of 1938, the world was forever changed. The newly invented television was finally made available to the American public, and began a long tradition of appearing in almost every home. Though we didn’t yet know it, this advent also changed the way we do marketing. For the first time, we were allowed into […]

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06 Jul 2016
Social Media Management, Twitter

Three Ways to Make Your Tweets Work for You

Small businesses these days have to be active on social media to reach their customers. Marketing agencies all around Denver have long been working with businesses to beef up their social media presence to help them reach the vast majority of their target audience. With most online consumers making buying decisions on their phones, reaching […]

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23 May 2016
Search Engine Optimization, SEO

Five SEO Tips for Global Marketing

If your small business is online and marketing to customers all over the world, chances are you need to reach more customers all the time with a broadly appealing marketing campaign to go with your broadly appealing products and services. Selling products and making your business website available to customers around the world is obviously […]

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03 Mar 2016
Social Media Mistakes

The Five Biggest Social Media Mistakes

Social media is a powerful tool for companies to draw more traffic to their websites, advertise new products and services, and engage with current or prospective customers and clients. Even brick-and-mortar stores can benefit by broadcasting news about the company on social media outlets. These outlets can help broaden the exposure of any company or […]

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21 Jan 2016
Grow Your Business

How to Grow Your Business: The Five Best Places for Internet Business Advice on the Web

With a little help, you can grow your business on the Internet and gain foot traffic in stores. However, when you need small bits of information on how to promote your business on the Internet and a few tips and tricks for implementing the solutions your advertising firm gave you, you’ll need a few websites […]

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09 Dec 2015
Consumer Confidence, Branding, Reputation Management

Build Customer Confidence in Your Brand

Warren Buffet says that “it takes 20 years to build a reputation and five minutes to ruin it.” He didn’t know how right his words would be years after he said it. In today’s digital marketplace, it takes about five seconds for a customer to decide whether or not to trust your business. Many of […]

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30 Nov 2015
Inbound Marketing Strategy, Strategic Planning

Five Keys to Building an Effective Marketing Strategy

You know that the keys to marketing success revolve around defining your target audience, your competition, and your brand, but how do you develop that winning strategy?  Small businesses that don’t develop an effective marketing strategy are using their marketing budget ineffectively. Advertising agencies will attempt to build a marketing plan for you, their customer, […]

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15 Oct 2015
Media Planning, Media Buying, Ad Buys

The Five Rules of Email Etiquette

These five rules of email etiquette are useful not only to small business owners making critical communications over email, they are the general rules for all professional email communication. They are especially important for small business owners, however, because generating new business and forming relationships between professionals is critical to the success of a small […]

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