It has happened to all of us. We get an email that looks like this: DEAR ADAM, THANKS SO MUCH FOR MEETING WITH ME YESTERDAY. I REALLY ENJOYED LEARNING ABOUT YOUR MARKETING AGENCY LOCATED HERE IN DENVER. DO YOU THINK YOU HAVE ANY INTEREST IN OUR SERVICE OR PRODUCT? IF SO, PLEASE LET ME KNOW. […]
Can smell be a factor in a brand? Smell can be a tremendous factor is how a brand is perceived to consumers. As one of the five senses, smell can associate with different emotions which ensures a more significant connection to a person, product or store. We are bombarded with our visual sense with so […]
As a full service advertising agency, we get a bunch of questions and alot are the same. Other people have the same questions, so here is our regular post to answer those questions! BIZ QUIZ TUESDAY! (sometimes it’s Mondays…but this time it is Tuesday) How do I build my brand? Many advertising agencies have this […]
We decided to start a new feature on our blog where we share with the rest of our audience all the questions we get when speaking and working with small businesses. As a full service marketing agency, we get a wide variety of inquiries and many of them are the same. So we know other […]
Well, we are delving into a subject that many people have addressed before: Social Media mistakes. I hope that what we have learned here at Encite working on clients’ social media strategies is at least a little useful and unique to those small business owners out there. As an advertising agency, we have spent a […]
Feedback is great. It helps from both a personal and professional perspective for individuals and corporations to grow, develop and mature. Now one has to be prepared because feedback, whether it is requested or not, can be humbling. This is why the majority of individuals don’t ask for it. From a marketing agency perspective, we […]
Most products and services in the marketplace aren’t groundbreaking and innovative. They are a commodity and “me too” concepts with very little differentiation between them. That is not to say that they can’t be successful. It will just take a bit more work to get there. Marketing and advertising works. I think we can agree […]
Empathy. Frustration. Compassion. Annoyance. I think every marketing and advertising agency experiences these feelings when working with clients. In fact, any marketing agency that is worth anything must at some point feel personally connected with the work they are performing, so these emotions will inevitably appear. At times, I can become really frustrated with clients […]
Competing advertising agencies don’t always have the same opinions on strategy, tactics or creative. That is pretty common. However, some don’t see eye to eye at all. I have heard stories of marketing agencies that have been downright confrontational and abusive during the bidding process for a large account. I can understand the passion behind […]
While working with a variety of small businesses here in Denver, I have heard many great ideas, concepts and business plans. In fact, that is what an advertising and marketing agency is ultimately on the look out for: original and novel thoughts paired with the people courageous enough to pursue them. This past weekend, I […]