Category: Reputation Management

13 May 2014
Biz Quiz Tuesday | Public Relations

Biz Quiz Tuesday!

As a full service advertising agency, we get a bunch of questions and alot are the same. Other people have the same questions, so here is our regular post to answer those questions! BIZ QUIZ TUESDAY! (sometimes it’s Mondays…but this time it is Tuesday) How do I build my brand? Many advertising agencies have this […]

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07 Sep 2013
5 Social Media Mistakes | Media Planning & Buying

5 Social Media Mistakes

Well, we are delving into a subject that many people have addressed before: Social Media mistakes. I hope that what we have learned here at Encite working on clients’ social media strategies is at least a little useful and unique to those small business owners out there. As an advertising agency, we have spent a […]

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09 Aug 2013
Soliciting the public for their creative feedback. It takes guts! | Marketing Consultant

Soliciting the public for their creative feedback. It takes guts!

Feedback is great. It helps from both a personal and professional perspective for individuals and corporations to grow, develop and mature. Now one has to be prepared because feedback, whether it is requested or not, can be humbling. This is why the majority of individuals don’t ask for it. From a marketing agency perspective, we […]

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17 May 2013
Marketing Success: commitment, consistency and confidence | Advertising Agencies Denver

Marketing Success: commitment, consistency and confidence

Most products and services in the marketplace aren’t groundbreaking and innovative. They are a commodity and “me too” concepts with very little differentiation between them. That is not to say that they can’t be successful. It will just take a bit more work to get there. Marketing and advertising works. I think we can agree […]

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18 Mar 2013
Kay Jewelers-Starting to segment their messaging | Advertising Agencies Denver

Kay Jewelers-Starting to segment their messaging

Competing advertising agencies don’t always have the same opinions on strategy, tactics or creative. That is pretty common. However, some don’t see eye to eye at all. I have heard stories of marketing agencies that have been downright confrontational and abusive during the bidding process for a large account. I can understand the passion behind […]

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11 Mar 2013
Marketing Agency Denver CO | Advertising Agencies | Marketing Consultants Denver

Recognizing that niche

While working with a variety of small businesses here in Denver, I have heard many great ideas, concepts and business plans. In fact, that is what an advertising and marketing agency is ultimately on the look out for: original and novel thoughts paired with the people courageous enough to pursue them. This past weekend, I […]

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02 Mar 2013
Creative | Graphic Design, Collateral Materials | Marketing Agency Denver CO

Inspirational creative work

As a marketing and advertising agency, we here at Encite see the value in a cohesive and coherent visual identity and branding system. A branding system is the foundation of the message you are communicating to your audience, how well they are receiving that message and whether they are responding to it. Over the course […]

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10 Feb 2013
Marketing Agency Denver CO | Marketing Consultants | Advertising Agencies Denver

Opportunities

The old cliché of being at the right place at the right time applies to me. In fact, I think it applies to everyone. Most of us think this cliché means they happen to be driving through a neighborhood right when the house they want goes on the market. I know that it is more […]

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